Stop Leaving $10,000 in Ad Spend on the Table Every Month

Turn your Google Ad Grant into a growth engine without drowning in Google’s backend. One-time setup, light ongoing maintenance, with me as your safety net.

You know there’s $10,000/month sitting in your Google Ad Grant account. You know it could bring the right people to your website at the exact moment they’re searching for what you offer.

But between decoding Google’s compliance rules, setting up conversion tracking in GA4, and figuring out why your ads aren’t spending… it’s sitting there unused. Or worse—you tried to set it up yourself, got overwhelmed, and gave up.

Meanwhile, that $10K/month is just sitting there while your competitors (who figured this out) are showing up in search results where you should be.

What if someone who actually understands nonprofits could handle the complex parts and then train your team on the basics?

That’s exactly how this works.

I do the hard part: Setup, structure, compliance, and conversion tracking in Google Analytics. This is the part that breaks people. I’ve broken my teeth on it so you don’t have to.

Your team does the light maintenance: Writing ad copy for new programs, updating keywords, and checking your dashboard. This part is genuinely simple once the foundation is solid.

I stay connected as your safety net: Monthly check-ins, email support, and behind-the-scenes access to jump in if something goes wrong.

The result: A smaller learning curve, a safer setup, and a system that actually works without you needing to become a Google Ads expert.

“Our Google Ad Grant wasn’t performing to its potential. Within the first 3 months, Faigy increased our monthly utilization from just over $1,000 to the max of $10K—more than a 900% increase.”
Diane Walter
Director of Marketing
“Faigy is wonderful! She consulted with us on our Google AdWords, and turned a convoluted mess into an efficient and approachable machine…Could not recommend her enough!”
Greg Rockwell
Director Of Development
“I cannot recommend Faigy highly enough! Her expertise in optimizing our ad performance has helped us reach and engage more people.”
Chiara Moore
Director of Marketing

How this works

Book your fit call (30 minutes)
We talk about your goals, team, tools, and figure out if this approach is right for you.
Before We Start: Kickoff Call (60 minutes)
You and I discuss the specific context that will guide the implementation. This ensures the account I build actually matches your organization’s needs and reality.
Implementation & Setup
I handle the complicated parts: Google Ad Grant setup with compliant structure; Conversion tracking in Google Analytics 4 (GA4) – the part that breaks most people;
Custom dashboard in Looker Studio for real-time visibility without logging into your account; and Initial keyword, bidding, targeting, and campaign optimization.
After Setup: Training for your designated staff member (90 minutes)
You and/or your team member learn light maitanence tasks that take 1-2 hours per month, such as how to check on performance, update ads, and adjust keywords. Training is streamlined, simple, and focused only on what you actually need to know based on the systems I’ve established.
Between Sessions: Unlimited priority email support
You’re on my priority list. Hit a roadblock setting something up? Need me to look at your automation? Email me and we’ll get it sorted together.
Ongoing Membership ($150/month)
We troubleshoot what’s working, adjust what isn’t, and ensure sustainable success. This isn’t a “good luck with that” handoff.
After Session 2: Final recommendations
You get detailed notes, documentation of what we built, and a maintenance plan so you know exactly how to keep things running (or when to reach out for help).
What this is (and what it’s not)

This is:

  • Custom implementation based on YOUR specific needs, team, and compliance situation
  • Strategy for low-barrier (read: sidebar, project management, team coordination) ongoing tasks your staff can actually maintain
  • Training designed for generalists, not technical specialists
  • Someone who understands how to “speak nonprofit” (where budget cycles, board dynamics, and compliance matter)
  • A tool for actual humans who trusted you enough to set their hands, not overly-technical jargon that creates distance
  • Accountability built into ongoing touchpoints (because life gets busy and things fall through the cracks)

This is not:

  • A course that makes you feel overwhelmed halfway through
  • Completely hands-off, done-for-you ad management
  • Someone walking in, setting it up, and then disappearing

Investment: $3,200 for setup + four months of membership

The setup includes:

  • Strategy call to define your goals and your team’s role
  • Complete Google Ad Grant account setup with structure, compliance, and tracking
  • Conversion tracking setup in Google Analytics 4
  • Custom dashboard for real-time visibility in Looker Studio
  • Training for your designated staff member (plus optional junior staffer who assists)
  • Custom documentation, templates, or resources for your specific situation
  • Fours months of membership once setup and training are complete

Unlike other providers who charge $500+/month for ongoing management, this membership gives you the expert foundation setup with light ongoing support, because once it’s built right, maintenance is genuinely straightforward.

Ongoing Membership: Only $150/mo

The membership keeps you connected to expert support without the ongoing burden of figuring everything out alone. It includes:

  • Monthly 30-minute one-on-one meeting for questions, tune-ups, and growth
  • Monthly ad ideas and insights via email based on seasonal interests and trends
  • Behind-the-scenes account access for compliance oversight and troubleshooting
  • Unlimited email support for your designated liason
  • Peace of mind that if something goes sideways, I’m already in your account and can jump in immediately

Is this right for you?

On your fit call, we’ll have an honest conversation about your goals, what’s not working, what you’ve tried, and if this membership is right for your organization.

Not every website or use case is a good fit. We take the time to ensure your website complies with Google’s rules and that your account setup is positioned for success.

No pressure, no sales pitch. Just an honest conversation about what you need and whether I can help.